The Evolution of Oud in Perfumery

The world of perfumery has always been marked by its evolving trends and preferences. One of the most notable shifts in recent years involves the use of oud, particularly popular in the Middle East.

If we go back to the year 2000, oud was primarily used in its purest form. The direct application of oud oil was a common practice by Middle Eastern consumers.

Fast forward to the year 2024, the trend has notably shifted. While oud oil remains highly valued, its primary use has transitioned from direct application to serving as a foundational base in perfumes globally.

Several factors have contributed to this shift.

1. Complexity
   Modern consumers seek more complex and sophisticated fragrances. Perfumes that use oud as a base allow for a richer and more layered olfactory experience. By blending oud with other notes, perfumers can create scents that are more dynamic.
2. Convenience
   Perfumes offer a more convenient and user-friendly way to enjoy oud. They are easier to apply.
   Additionally, the dilution of oud in perfumes can make the scent more wearable for everyday use.
3. Innovation
   The fragrance industry has seen significant innovation, with perfumers experimenting with new combinations and formulations. The use of oud as a base in perfumes has opened up new creative possibilities, allowing for the creation of unique and modern scents that still honour the traditional essence of oud.
4. Global Influence
   The global popularity of oud has also influenced its use in perfumery. As international brands incorporate oud into their fragrances, they often do so by blending it with other notes to cater to a broader market. This has influenced Middle Eastern consumers, who are increasingly exposed to and interested in global fragrance trends.

The trend of using oud as a base in perfumes is likely to continue. However, the appreciation for pure oud oil will not diminish. Instead, there will be a coexistence of traditional and modern uses, catering to different preferences and occasions